The new president of CPIA introduced a communication program, the Intelligent Plastics. The goal of the campaign is to demonstrate the immense economic, social and environmental contributions of the industry and create a more hospitable environment for plastics industry in Canada. Below is an excerpt from CPIA’s news release, introducing the goals of the campaign and interviewing the president of CPIA, Mr. Badger.

“Canada's plastics industry is looking to boost its profile and is calling on governments to help attract more investment to what it calls an essential business not just for the economy, but daily life.
The Canadian Plastics Industry Association wants Ottawa and some provincial governments to help the industry create an "industrial strategy" aimed at luring capital investment, expanding exports and creating more jobs in Canada.
It's calling for increased tax breaks for plastics research and development and more recognition of the $30-billion industry's role in the Canadian economy.”
“Part of the industry's new campaign is to better promote recycling, and increase awareness in municipalities across Canada about what plastics can and can't go into blue boxes."We need to continually reinforce that recycling is the thing to do," CPIA president Badger said. He also said more people need to be made aware of ways plastics can help reduce greenhouse gases.
For instance, he said plastics help make automobiles and airplanes lighter, and therefore use less fuel. He also points to the use of plastics in many medical devices, such as hip replacements.”

Source: Repositioning the Canadian Plastics Industry; news release by Mark Badger
CPIA President & CE; August 19, 2009